Looking to jump from Social Strategist to Strategist, but I'm close to being bumped to senior. Is making the move easy and would it be lateral once I hit senior?

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Depends on your interest IMO. Personally, I would switch as soon as possible

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Move ASAP, forget the senior unless you’re grossly underpaid now

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Depends on your level and where you go. Generally Strategist > Social Strategist. One is business/audience focused, one is channel focused.

Also depends on size of your agency now and where you would go.

I'm also at a full-service versus just an advertising agency.

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On that note, what skills so you think a mid-level strategist should have? I've seen wildly fluctuating abilities

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I’m at a big WPP agency. So do you think there’s a point in waiting for Senior Social? Or should I just gun for mid-level Strategist?

Appreciate the advice. Thanks all.

I don’t think I’m qualified to answer that, but having3 years of digital/social strategy I feel I at least have that cornerstone. The difference is Social is about weaving an existing brand into existing channels, strategists form what those brands are in the first place.

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