Looking to leave agency world and go client side in marketing/consumer insights/brand strategy. 5+ yrs strat experience agency side and did some brand mgt for a startup as well. Any tips or advice from those who’ve made the jump? Is there client-side appetite for agency people or brand strat opportunities on the other side?

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It’s a tough sell for a lot of client side orgs. The more jr you make that leap the better. A director to director leap for example rarely happens.

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I did this jump! I took a role one level lower (salary was the same) on client side because I found agencies have more levels generally which made the switch easier. I’ve enjoyed it but I’ll say there is a bit of an assumption that agency people aren’t as data driven so I would make sure to highlight any analytical skills clearly in your resume!

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Great point, thank you!

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