Looking to make a switch from Pharma to Consumer in few month. Any tips on how to get an interview at bigger consumer shops? Especially if you’re entry level

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If you’re entry level you have a way better chance than anyone else higher than you. Find a creative director who’s work you love and write them a direct email. Make it funny. Include a personal project that shows you are an interesting person. Be upfront about the pharma but let them know you have a great work ethic and want to be creative. Good luck!

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Make sure you have great consumer work in your book that feels current and fresh so they know you have the chops. Be well versed about the industry as well. Also try to switch from pharma to consumer pharma and then get to know the consumer creative and ask for side projects.

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Also, make sure you build your book with projects that show what you’re capable of- and leave the pharma work out. If you need a copy partner to build spec projects with you can always join the “make ads with me” fb group- it’s to help people buddy up and build their portfolios. Good luck!

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