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Extensive multi-cultural casting? Check. Impressive number of locations and set ups? Check. Gratuitous use of “odd-disfigurement-that-somehow-makes-them-unique? Check. Meaningless empowerment anthem? Check. Girls doing hobbies most girls have no real interest in? Check! It’s like a Benton ad from 1991 mashed with all the Nile ads from 1997 onward.

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They made a spot about playing tag a ways back and it was so so good! https://youtu.be/h76w0BkfGuY

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Loved the tone and style of this. Refreshing :) inspirational without being sappy. LOVE

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Made my bf who isn’t in advertising laugh a little. While it’s definitely entertaining - idea’s weak though

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