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Chief
S4 is dull and muted
M340i is a great car
Honestly- my favorite car of this segment is the C43. Best sounding, luxury, steering wheel of the bunch.
And always - going to an M3 or c63 if financially possible will knock your socks off
Chief
Op - if you’re dead set on an Audi - the RS3 kicks the crap out of all of the cars above (beside M3 and C63) and is comparable cost wise to the 3 cars mentioned
Pro
M340i is a better car IMO
I just tested a m340i and c43amg. The c43 was way more exciting to drive and nicer interior. The bmw had really boring noise. C43 felt sexy.
Conversation Starter
you clearly dint drive enough both the cars, and just came after listening to the exhaust notes
https://youtu.be/A_R92Obvbfc
More of an RS/S5 Sportback guy myself 😍. BMW probably drives better though and is the much newer model/platform
I’ve had both. M340i is more exciting and engaging. S4 is a phenomenal cruiser and I think the interior is nicer.
I’m a BMW and Audi guy, so I’d say you can’t go wrong with either, but the M340 is fantastic. More powerful, newer tech, just feels better right now. But I would get a S5/RS5 sport back over it because of the body style and higher quality interior.
If it’s between the Audi and the BMW then go for the beemer. It’s faster and more fun to drive. It isn’t comfortable though. I have one and it’s a pain in long journies.
The merc is going to come with a 4 cylinder for the c43 from the 2022 model onwards. So not my thing but the eq boost might appeal to some. In terms of tech the merc will have the latest and greatest, but not sure if they are that easily available given the shortage in supply and recent launch.