Made a career change about a year ago and moved into marketing. Current role has me MISERABLE because of the leadership. It's only been a year, but I want to move out of this company. How important are certs in social media management and would they help me land a new role easier since I've only been in the field a year? Which certs are best to get? I've seen different perspectives online but I want to know real life experience perspectives.

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Welcome to marketing 🤣 I have 12 years marketing exp and 7 years SMM marketing exp. Experience outweighs certification IMO, BUT it’s not going to hurt you to get certifications with your level of experience. I would determine if you want to focus on organic or paid social. You’ll make more money in paid. But the most lucrative is having paid social experience PLUS display and google. Your skills will be highly sought after if you understand paid across the board.

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@OP Sounds like the management is dictatorial and there is no way to improve the situation.

As for your original question about certs, I've only seen it make a difference in the hiring process once. Most people look at experience and results. You might be able to make something of this turd situation if you do a series of post-mortem analyses on these campaigns for your portfolio. It's not results, but it shows you know what went wrong and how to address it.

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