Made the switch to Pharma from consumer. Can anyone provide me direction on where to find reading materials, blogs etc. to help me learn more about the industry’s rules and regulations specifically for digital advertising? I’d like to be more familiar with them before starting my new job. TIA!

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Posting as :
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MedAdNews
MM&M
PharmaLive

...those should at least get you going.

likehelpful

Thanks!

Google “fair balance”. That and the link above to the FDA guidelines are a really good start

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Get comfortable with the bane of our existence: ISI

likefunny

Also with googling the implications of HIPAA rules / compliance on patient data. As your work could directly or indirectly result in the use of this data

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Each brand has different rules. Ask your team.

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Hey assume you will have a US remit but if you will need the ex-US/global/European perspective the UK regulations are actually referenced by a number of markets (with nuances) https://www.abpi.org.uk/our-ethics/abpi-code-of-practice/

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