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Manager told me to look/dress “more like a creative” in front of the client (i.e. more wacky, I’m a simple gal).... A. Is this even appropriate? B. Is appearing eclectic even necessary?

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I’d ask your manager how much of a budget they’re giving you for a new wardrobe. Also, a black T-shirt and dark wash jeans seems to be fine for men....

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Just wear one of those T-Rex costumes

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i’ve always dressed like an idiot. at my first job, the day before my first client presentation, i asked my CCO what i should wear? button-up? dark jeans? dress shoes? he calmly looked at me and said, “wear whatever the fuck you want.” he later explained to me that a majority of clients are middle-aged family people living in suburbia, so when they get to hang out with as people (tattoos, flashy dress, etc.) it’s one of the few moments they get to feel cool. it’s dumb, but it does make sense. creatives almost serve as a form of entertainment for clients. so your manager may just be trying to hype up the show. or they could be a narcissistic douchebag who wants his creatives to look “cool” for his own ego.

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Dress more creative = berets, those t-shirts with bugs bunny in overly baggy jeans wearing sunglasses, jorts + crocs (this is a must)

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Come into work tomorrow with a “Fuck Trump” t-shirt

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What I would have said: First of all, how dare you! That’s completely fucked up

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The truth is that you know it matters. Maybe you don’t want it to matter, and that’s fine, but it does. There’s a similar thing for strategists but it’s more about blazers and glasses and brogues. Used to be chambray shirts but that’s gone away

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@SC2 probably true but to comment in front of the client is to belittle the creative. Nobody wins.

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Agree with all above: it seems shitty at its surface, but your boss probably knows the clients better than you and knows what will help sell ideas through. If that’s playing the “wacky creative” role in a pitch, then so be it. Just play along with the theater of the pitch.

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@Mccan1 you single? #hawt

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This is a weird one. Surface level it feels weird. That said, it would certainly be appropriate for a manager to tell somebody they needed to dress more professionally or say something like "business casual.” Saying dress more like a creative isn’t that different of thing...

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It’s a little weird but not that weird. I’ve been told the same thing as SC2, that it helps in the sense that it plays into client expectations of what a “cool creative person” looks like - and if they think you’re cool, they’re more apt to think the work is cool too. I mean, if you were an executive and were asked to wear a suit to a client meeting, would you find it offensive or inappropriate? Or would you think that style of dress was expected as part of the job? I think you should dress however you want, but I wouldn’t necessarily think this was out of line if it was said to me.

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A pair of Warby Parkers runs $100

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^ yo totally unrelated as a metaphor mate

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@SC2 - nailed it. Clients don’t want to see themselves presenting creative work back to them.

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I’ve always been a simple dresser and I always go casual or edgy business casual to client stuff. I have two half sleeves of tattoos that I rarely expose. I feel like I should be judged on my work, but some clients do want to see “creatives.” In the past my more stylish partners have gotten more of the credit internally for ideas because they look the part. Now I’m at a more conservative Texas agency and my nice t-shirt and jeans seem to be fine.

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SC2 is right. Had a boss tell me to stop dressing like an account guy for meetings because creatives are the best part of their day. And it’s true. Don’t go out of your way to dress down. But don’t go out of your way to dress up

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Clients want to think you are special. So I tend to agree

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Were you dressed differently than a normal day? I.E did you “dress up” for the meeting? Don’t know you or the manager, so don’t know context. But we’ve all seen young creatives end up way too dressy for a meeting, thinking that’s what’s expected of them

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For obvious reasons, I feel like this happens more to art directors than to copywriters. Glasses, black shirt, and they’re done. ADs and designers always have higher expectations placed on them. I have asked bosses in the past if clients cared about how I looked: clean/presentable/normal or if they wanted a Creative with a capital C. And the answer really depends on the client

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