Market entry assessment framework
(Source: PwC)

(1) Market assessment:
• What’s the size and growth of the addressable market? What are your target geographical markets? Does your research address regional and city tier variations?
• How do your products or services fit in? What’s driving demand and growth in your market?
• What are the regulatory and/or technological trends to consider?
• What are the key success factors? How does it compare with other opportunities?

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(2) Competitor assessment:
• What does the competitive environment look like? Fragmented? Consolidated? How technologically sophisticated are your competitors?
• Are you sufficiently differentiated? How much can you localise?
• What are your competencies and competitive advantages? What are your disadvantages and regulatory restrictions?
• Can you achieve sustainable growth and profits?

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