{ "media_type": "text", "post_content": "Marketing Week has a mini MBA but it’s 1k+ 🤨 any alternatives to learning business fundamentals (in a more efficient way than a full MBA?)", "post_id": "5db2b7d0bbf966001c9306f4", "reply_count": 4, "vote_count": 3, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

Marketing Week has a mini MBA but it’s 1k+ 🤨 any alternatives to learning business fundamentals (in a more efficient way than a full MBA?)

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Skip to thinking about case interviews...teaches you to dissect problems like an MBA. There are a bunch of guides online.

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Read Marc Cosentino’s “Case in Point”, Richard Rumelt’s “Good Strategy/Bad Strategy” and Joan Magretta’s “Understanding Michael Porter” and you will have a good grasp of the fundamentals. Then I would suggest forming a “book club” to read and discuss a different HBR case each week. The time and effort are harder to come up with than the money.

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Brilliant. Thanks so much!

For anyone following - Wharton has a mooc in marketing fundamentals (eg free )

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