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MBB 🐠: what is the business development and internal firm initiatives expectation for associates/consultants or PLs? Is there a percentage you can provide?

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As an A/C you aren’t really expected to do any of it unless you are actually staffed on a proposal or internal project

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A/C - If you’re doing a proposal, you’re staffed on it. How often depends on staffing levels, proposal needs, etc. PL - You could be staffed on major proposals. More likely, you’re doing proposals in magic time as a means of controlling your own destiny ie with a Partner team, client, and content you’re excited about. Recruiting or CDC commitments as well as practice area contributions are required/expected for PL and above.

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As an A or C, that’s accurate. As a P/PL, you’re trying to control your own destiny. It’s not an expectation per se; it’s self interest.

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Does this influence an associate’s ability to move to consultant? What types of firm development projects are there? I always hear about proposals, but are there other things as well?

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