Media teams that treat analytics like 💩. Please know most of your jobs in 3-5 years will be nonexistent and I hope all those vendor perks were worth it 😊

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Be careful what you wish for - AI will wipe out the need for an analytics team

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If you think reports, monitoring and attribution can't be automated, you are wrong. Look at a product like alteryx. Someone who doesn't know how to code can have the same "computing" ability to operate as a full self-service analytics team. Download the free trial for Watson and you'll see that the "analytics" behind a job can be taught to a machine. The real "value add" analytics can provide is not aggregating data, monitoring, QAing or finding the right algorithm for attribution. The real value is taking all that data and being able to present it to someone who might be data inept. At my old job we used alteryx to pull data, join it, manipulate it, and spit it out into a flat file with a pivot that everything we needed. Manually that would take us 2 hours, but alteryx would run the process in 11 seconds. We spent the remaining time analyzing and figuring out how to present

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You sound salty af. No need to tell ALL media people that they are obsolete just because you're mad at a few. Especially when your job is not so different 🙃

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Literally had a Vendor come in and say we've found way to plan the campaign based on historical data so no need for planners 🤣

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Love it!

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LOL.

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^^and then the rest of the human race right along with it

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Hahahah AI can never wipe out the need for analytics team. At the end of the day clients might like programmatic, easier ATB, but they will still need someone to create reports, monitor campaigns, oh yeah and this crazy thing called attribution but hmmmm k

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#SkyNet.

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That "hahahah" comes off as a little maniacal OP 👀

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Sounds like you need better teammates. Every team I have ever been on analytics and media have been hand in hand. Wishing you better team luck as well as a deep breath and the realization that you're not that special.

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At the end of the day everything you just said is what one - three person analytics teams do. If a client is still reporting out in excel ...why? We just don't QA, or figure out algorithm for attribution. Advance analytics are people with MA & PhDs but I'm totally sure that has no value 🙃. I'm sure all client are blown away by ATB, PPTdecks on how you'll spend their money, oh and the constant...we didn't know the publisher couldn't do xyz , we'll talk to them and get some ROS added value.

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Yet there are whole threads about what department winning in street fight ? It's all good, I look forward to seeing advancements in AI but hardly think it will take away from human intelligence. I.e. The AI on twitter that quickly turned racist in less than 24hrs . Hope everyone has a great weekend ✌🏻

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Hmm I'd like to think that strat, planning and analytics would just get more sophisticated as we integrate more AI into our tech stacks. Everyone just gotta be smart, adapt/learn new tech & tools. 🐳

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Ultimately, analysts are sick of the planning/strat side treating us like shit and like we're beneath them. (And yet it's laughable to US considering even the "junior" analysts make more than media supervisors. Laughing all the way to the bank). 😂

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So true.

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It's a new week ...try to do something nice for a team member outside your discipline

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How much does a jr analyst make ? @analyst 1

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We have been analyzing our media campaign for decades in Direct Marketing. You Johnny Come Latelies act as if you invented it !

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@Strategist1 - who do you think is best equipped at managing these 'replacements'?

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