Menno Kluin was just announced/promoted to global CCO of Dentsu, while promotions are ceased in their agencies until July... the hypocrisy of holding companies, flee if you can

likefunnyhelpful
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RIP 360i

likehelpful

Hate if you will, but I saw how Menno improved and changed the work coming out of 360i. If he now has to do that for mcgarrybowen in addition to 360i, then yeah. The man should get a raise. 🤷‍♀️

likefunny

Dentsu’s gonna be unstoppable on those floss landscape print briefs and revolving office door / elevator media placements. The big StuffIt deluxe IPO should result in huge gains, I mean at Thanksgiving families were all going wild about how addicted we were to Westworld’s Alexa experience , and the Oreo vault caused so many shortage riots!

likefunny

😂😂😂 it’s menno. That made me chuckle. I love that you remember those ads 😂😂😂

likefunny

Imagine letting thousands of people go just to finance this move. But Menno is the real deal so I can see why this move makes sense.

likefunnysmart

Menno is the real deal, good for him.

likefunny

I get it, but what “impressive work” are we talking about. Menno understood that not everyone is going to work on big brands, so he’s consistently been able to either A. Make award winning work with a small brand and/or B. Do that at an agency that has never won a ton of awards. He’s done that everywhere he’s gone. A W+K ECD working on massive budgets IMO doesn’t compare to making something hit at Cannes. He’s the king of that and it has propelled him throughout his career.

like

Hiring/promotion/raise/bonus freezes are not real

likehelpful

a true hard to swallow pill

like

This executive pocket-lining happened recently in my agency, too. Oh, you can afford internal promotions totaling hundreds of thousands of dollars, but you can’t dole out 10k for moi?

like

This is a dumb comment. He was “promoted” because Dentsu is consolidating. They needed to announce a leader. Would you have preferred they brought someone in from the outside....?

likesmartfunny

I can’t find any press release saying he’s the CCO. Does anyone have a link?

I freelanced for a bit at 360i a couple years back and loved working with Menno. I think this is a great move.

like

As global is he going to overlook the work of dentsu JP as well or just Western market?

The Japanese Dentsu operates differently and doing extremely well. They are a behemoth and leading in so many areas the rest of the world are falling short on. They obviously wouldn’t need anyone else to barge in for no reason.

like

I don’t know if it’s hypocrisy per se. That position already existed but was made vacant recently...

I don’t see this in the press anywhere, has it been announced?

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