Mid level copywriter here. I’m curious: are any of the digital strategists here former copywriters? It feels like in the digital design space, there is less room for writers to advance, but plenty of content strategy and digital strategy roles. I’m curious to see who’s done this… and do you like it on the other side?

like
Posting as :
works at
You are currently posting as works at

This a coming from a strategy person, who’s a shitty writer. The best strategists are copywriters or linguists.

Worth looking for content strategy positions.

like

Former copywriter turned content strategist turned brand strategist here. There’s definitely a path into strategy if you want it.
If you want to go more into digital without pure strategy, I’d also look at content design/UX writing roles.

like

“Digital strategy” roles typically involve pretty diverse digital marketing knowledge including a lot of growth/performance marketing.

like

writing is core to strategy! a lot of brand strategists have to moonlight as copywriters at branding agencies. but even at ad agencies, your (creative) writing chops have to be good

like

I end up doing a fair amount of content strategy or at least get asked to do it, tbh it doesn't' pay as well as strategy. . . and I'm a slow writer. But it is an important skill and continues to grow, the biggest change I would assume is less creativity; it's often more formulaic (but as a copywriter that might mean you could really stand out).

I would recommend trying out a few freelance gigs to see how you like it.

like

Just a note about digital and content strategy from someone who lived in the transition (god I'm old). Suddenly PPC + Social + Digital Marketers wanted in on strategy or wanted a step up... But we weren't traditional enough or trusted with the "big marketing" slowly over time the role of digital strategist or content strategist is where we sat. They have now become ingrained, purposeful (kinda) roles. Content strategy is now starting to be where copy heads go to get more influence. Both of these roles are evolving and if you want in, go get your role.

Related Posts

What are the current entry requirements into the US from a COVID standpoint?

like

I prepared a presentation for an interview with a sales leader, it went well and I was offered a final interview with regional manager. The sales leader I interviewed with gave me a bunch of feedback, but said to find out information about tech stack, which I for some reason, didn’t consider. I come to find out that deep, hidden within the website of the hypothetical client, they use the service already. Do I roll into the final interview and play dumb or do i present and then come clean?

like

Hey Fishes

I am confused as which career should I choose. Data Engineering or Software Engineering.

I've 4+ years of experience in Backend Development using Python/Django, SQL.

Please help should I move into Data Engineering or into Full Stack Software Engineering?

like

Would a DUI during law school pose a problem two years later on a background check with either JL or Littler (I got through character and fitness with it during bar app. time) ?

Can I get into Product Manager roles at FAANG/Tech without prior PM experience?

like

Do you go to the office, work from home if you are sick and have fever during busy season? My body just gave up and I can’t move from fever exhaustion. Does it look really bad on you?

like

Hi everyone - We are thinking of changing our wedding photographer after unsatisfactory engagement photos and unsatisfactory communication (unresponsive after multiple attempts). We paid a $450 retainer which we know will be not refundable. However, we are not sure about other liability as we read our contract and found these 2 clauses (in comments). Please advise! Definitely not happy with her and would like to switch to another one but also want to make sure we make the right move. Thanks!

like

Hi fishes,
Need referral for cyber security, 2.5 YOE.

like

For sale: black Valentino rockstud cuff that will come in its original box.

I'm downsizing since I wear my Hermès CDC and Medor bracelet more, but this is a similar look that's easier to wear when typing for a much better price.

Dimensions: 9" long, 2" wide
Length when buckled: Appx 6.75" on the shortest hole; 8" on the longest

Condition: minor wear and tear but no significant scratches, stains or discoloration.

Price: $175 including shipping (US only)

Post Photo
like

I’m dreading another week of, “ can everyone hear me?” “can you see my screen?” “sorry I was on mute.” I need all of this to be over with like yesterday! ☹️🙄😭🤣

likefunnyhelpful

I am currently working in Deloitte as a Workday Consultant with 5 years exp(6yrs in feb). I have a ctc of 11.8lacs with 10% variable pay. Can anybody suggest if its according to what the market trends suggest or if I am being underpaid? (The amount of work I’ve been doing makes me like I am)

Late-night grading could not get any sweeter. This sweet student had me in tears. I’m telling you: students always know how to lift your spirits right when you need it.Our job is the job that keeps on giving! My heart needed this hug from her.

Post Photo
like

Hey guys,
Can I please get 11 likes for a DM?

likefunny

I have an 8-week old goldendoodle puppy. Is it better to do grain or grain-free food? Also, any recommendations for food?

like

Anybody need a CD/CW? I’m ready to hit the ground running!

likefunny

Any Entertainment Positions open in Nashville, TN?

like

I just applied for a Delta flight attendant role and my page glitched right in the middle of my application and now it says I’ve applied even though I didn’t finish answering questions. Has anyone else had this happen? So scared it has completely ruined my chances.

like

I'm an EA at a small global consulting firm (<25 people) with 5 years of experience supporting C-Suite execs. 3 months ago, the CEO put me in charge of our marketing efforts, and yesterday, he fired our recruiting coordinator and asked me to take over her job. I'm asking him for a raise on Thursday. I want to be a team player but am feeling like my job is a catch-all now. How would you define my role and how should I approach this conversation?

like

Hello all this is my first post here and I needed advice on the salary.

I have 7 years of experience in project management, and currently designated as junior project manager. What should be the ideal salary for this designation as per Indian market. Fyi i am in marketing domain, so I handle markting projects.

Kindly help.

like

What’s wrong with me? I keep thinking about that guy I met not that long time ago.
I’m a 32 yo woman and I feel like obsessed teenage girl 😖

likefunny

Additional Posts in Strategy & Planning

LA based strategy directors, or those that would like to be, DM me.

like

Is there a difference between building tension around a customer problem in a deck and straight up fear mongering?

like

Good strat awards beside Effie’s? Warc maybe? What else?

like

Do you drink at holiday parties? This is the first company I've worked for that does a real holiday party and I'm kind of anxious about letting my guard down around my co-workers like that...

like

How do you see your future in advertising? Rarely do I see someone “retiring” from this industry, it just seems like you get old and then you’re let go. This is what keeps me up at night.

like

Anyone here working with an in-house creative agency?
We are pulling our creative in house now and trying to establish Roles and Responsibilities.
Would love some overviews on how you are set up between Brand, Acct Mgmt, Planning, Ops, project management etc…

like

I'm currently working in strategy at a brand consultancy, but I'm wondering if I'd be a better fit at an ad agency. What are some of the main differences between working at an agency vs. a consultancy?

like

I’m a senior strategist and at the point in my development where I feel confident in my recommendations but am challenged by gaining internal buy in on them to bring forward to client. Senior leaders what is your advise for gaining internal buy in, brining your own folks along to your recos?

like

Hi I’m looking for examples of out of the box methods for getting to insights or customer understanding. It’s for a presentation to young strategists How have you gone out into the world and found the thing you might not have in a trend report? Thanks for sharing 🙏🏼

like

Can someone clearly explain the difference between “brand” buzzwords/terms? What’s encompassed in each? Identity, personality, image, essence, (others?)

like

Whats an hourly rate for freelance for a strategy consultancy. Upwards of 10 yrs experience; to moderate groups, ethnos, etc. do strategy and innovation. Tia.

like

I’m tired of planners telling me “that’s not an insight,” yet none can explain to me what a “real” insight is.

So can someone clear this up for me once and for all? What is an insight?

likesmarthelpful

Any interesting case studies of brands that have used events/PR stunts to dramatically change perceptions?

Has anyone transitioned from Social Media to other roles of digital content? I am considering making this shift in my career journey due to a few of my experiences, and I think it’s time I find a title that allows me to create and manage visual content that is not only social media focus.

like

What is the Strategy team at BBH London like these days?

like

Any advice on those of us trying to push into a strategy director role? Currently a senior strategist with plenty of experience, but every time I try and step into a director role (on smaller accounts/when the director level is short staffed) my anxiety hits 100 and impacts my performance. It’s starting to get to me, and I wonder if anyone has been in this position before... thanks in advance!

like

Why are clients afraid of big ideas?

like

What are some great newsletters to follow? Looking for unique POVs on culture, the internet, technology, and more.

like

Sometimes I feel like my teams don’t know when to pull in strategy to meetings. There will be days that I’m booked morning to evening and I really didn’t need to be on half the calls, and others where I’m not even invited when, in reality, my attendance should’ve been mandatory. Is anybody else struggling with this? I’ve communicated this to my teams but they don’t seem to understand what I mean.

like

Best, most inspiring books/ bibles ever about brand strategy, advertising, brand planning ? Reading « how not to plan » atm and it sucks

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal