Midsize agency is having an identity crisis. Fellow PM keeps saying We gotta follow PM industry standards! WTF? What r PM standards?
We r small, so to me it's get the job done, not a stay in ur lane!

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Prob need to do a bit of both. If you don't drop the playbook and run to the fire, all could be lost. On the other hand, there's a lot in the playbook that can help. If you just thrash and react, you'll never get ahead of it and be thrashing the rest of your days.

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Some people find it very hard to be flexible. For a smaller agency I’d say maintain a core set of PM duties but allow for a healthy gray area. There is sometimes a tendency for PM to be the dumping ground for all the admin things no one else wants to do though so you have to be careful about that, or the PMs aren’t being PMs at all, but expensive assistants.

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I never got the PM playbook, so I did everything from creative assistant to operations manager. No lanes drawn. So now that they are talking PM Standards, which they fail to tell me what they are, I look at the 4As for the job description and we do half of what it says. I don't feel over payed but rather I unchallenged.

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