Q&A with Mike Bentley

Mike, what do you think will be the most disruptive technology in advertising? How will automation affect our industry?

likesmart
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In time , dramatically. AI could dramatically move us closer to real time one to one communications . It’s an open question as to whether the efficacy of the actions or communications they generate ( I won’t say create ) in that instant can be as powerful as those created by humans or that they can create differential power and impact . My money’s on people but for sure a lot of the calculations we , often unknowingly, depend on will be done for us by AI . If I’m allowed two , I think AR offers an amazing opportunity for creativity.

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