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Moral Question: Is pharma advertising "wrong?" The US is one of the only countries that allow direct to consumer advertising for that industry.

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Yes. It's total BS. Pharma should be B2B not B2C

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Branded, yes.

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Don't make a blanket statement about pill popping culture when it's truly the result of 1-2 pharma companies who manipulated their data and sales tactics. #notallpharma

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By promoting a pill popping culture, that's how ^

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Morally questionable, but unquestionably hilarious when they read off all side effects at the end.

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I've been in pharma for 11 years, Sr PM.
SVP1, at this level you should have better logic than resorting to fallacies in debates and providing arguments. Another thing being equally bad or worse had zero effect or relevance to the original thing being bad. The question in the OP is not which product is worse to be advertised.
Nowhere else in the world is pharma DTC advertising allowed, and no, the US isn't smarter than the collection of the rest of the collective wisdom on this nor has figured out a better way of caring for its people, including the most brutal and unfair healthcare system.

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Our culture is built on individualism and freedom of choice and that comes with all types of messages that test your will power and resolve

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What about soda or candy? Or anything targeted to kids?

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AD1 ...which is worse than the number of products promoted that encourages unhealthy behaviors?

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AD1 so help me out here. Advertising a product that helps people get and or stay healthy is bad. Advertising products that have an adverse effect on health is good? I don't think that's a false equivalency. Pharma when does appropriately helps inform patients of potential treatments that can help them. Or even help them identify a condition they might not know they have. There's always an HCP intermediary to determine that it's an appropriate product for that particular individual. I didn't make any comment on our health care system overall or our relative health as compared to other countries. I merely noticed that I don't see anyone complaining about useless or unhealthy products that are advertised regularly -- and looked upon as valued clients to work for. No one NEEDS an iPhone. Everyone needs to be healthy.

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No. It saves lives and educates people on their health. Not to mention it contributes to a healthy economy. Wrong is peddling junk food with no value, vitamins and bullshit with no science and cigarettes.

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I don't think it's wrong. It just sucks

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Read very carefully what I said again. No, we are not implying advertising unhealthy foods is good - because we're not even comparing the two to begin with so not sure why this continues to be brought up into the discussion.
No one complains about advertising or advertising of useless products?! Huh??? Advertising is a universally hated industry!:)
SVP2, pharma ads save lives?!?! I don't know whether to laugh out cry at this one..
Lastly, my very first comment was very specifically about branded. Educating people on health is unbranded disease awareness, which I support completely. There's.nothing healthy about the pharma industry. I'm baffled at the kool aid drinking at such senior levels.
Hcp's are plenty influenced by demanding patients. Additionally, hcp psychology at a human and professional level is to prescribe, they're not taught to practice preventive medicine! As another asked, do you work in pharma and if yes, what have you been working on??? Because this is done basic stuff of you truly have learned the industry and have a meaningful and deep experience across wide range of therapeutic categories and all the players - pharma, insurance/payers, HCP, hospitals, pharmacy directors, CROs, pipeline, clinical trials, commercialization, etc etc.

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The shit is wrong. We're one of only a few because wiser government realized how detrimental it is. If you offer a drug for everything, people will take it. We're heavily overmedicated as a society. Instead, a healthy diet and exercise counteracts so many of the ills of the western life. It's bullshit. You're right.

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How is it any more wrong than selling soda, which contributes to obesity and diabetes? Any pharma product needs to be prescribed by a trained medical professional.

Do any of you work on Pharma?

*some basic stuff if..

I've worked in pharma for 15 years on major brands. Not going to name names but they are regularly some of the top consumer spending products every year. Clearly we don't agree and I'm not going to convince you otherwise. So we can just disagree.

That's fine and I understand. My experience is mostly specialty pharma - hereditary, orphan drugs, tons of 2nd and even 3rd line oncology of many kinds, tons of chronic and autoimmune diseases, several SSRIs, and chronic pain. The drug consumption and messaging pushed onto patients directly for these complex and many addictive drugs is soul crushing

If you've worked on blockbuster mainstream only, say stuff like hypertension or diabetes 2, I still say the focus should be on non branded healthy lifestyle promo that we've slowly started to embrace, in major urban areas among white people mostly. Western medicine doesn't focus fundamentally on preventive care practice, but treatment. The fact remains pharma dtc advertising is hated by consumers and doctors alike, and banned around the world, so there's gotta be something wrong with it...

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