Most of my creative background is in Advertising, anyone know any good resources to educate myself on the differences of creative for pr?

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Recommend reading PR Week and other trade award entries. The biggest difference is you have to earn coverage and shareability by leveraging emotion vs buying it. The big sniff test is if you wouldn’t share it with your friends freely because it’s a comment on human behavior or trending topics, media other than ad trades won’t write about it either.


It’s all about earned first for many clients- integrated ideas yes, but you need to sell an idea that media will want to write about bc your paid media budget will be small if not zero. Sometimes you have the big idea that everyone will run with. Be prepared for much lower budgets so you need to be crafty about how to make things, what can be pitched.


Hi, I work as a creative in a PR agency, so I could speak to that. Feel free to DM if you have questions!


Will do! Thank you!

Actually reading the target media of your client and understanding what media are covering. Shocking to me how many people don’t do this (including PR account people). An easy way to do it is to subscribe to relevant topics via Apple News or Flipboard so you can read through while sitting on the couch or commuting, If that’s ever a thing again.

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