Moving on from news: after 12 years in the industry, I am exploring corporate comms positions in the financial, pharma, and retail industries. My skills range from content creation, emerging technology, streaming, social media, digital marketing, digital strategy, UX and public relations/crisis communications. But I’m having a hard time convincing hiring managers that my “non-traditional” background translates to marketing/comms roles. How do you break into corp world from journalism?

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I left journalism after ten years and switched to PR. I'm now in tech corporate comms. During your interviews, sell your media relations skills - your knowledge of 'what makes news,' writing pitches and stories that interest journalists and relationship building. This is your edge. Focus on it.

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That's a good point to make. Bear in mind that pharma and finance tend to be pretty rigid and not super into innovation so you have to dial it back for them

I left CNN after 4.5 years in 2011. I have worked in regional sports for the past 10.5 years. I have been trying to do the same thing as you, move into a corporate role outside of TV. Once I have secured interviews, which is the hardest part, it seems the next issue has always been pay. I have had interviews but the hardest thing for me has been pay.

I wish I had better advice for you. Just keep at it.

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It will be eight years fron being fired from Lulu and my cousin's neighbor will be working on longform narrative journalism anthology using word processors on various devices Draft2Digital.com became a major giant taking over smashwords.com

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Have you considered PR? In my experience, journalists can work well there and HRs in general like real journalists as PR managers.

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Have you considered custom/sponsored content? Melanie Deziel has some great tips for shifting from journalism to marketing content creation.

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