My 2020 resolution? Not put “just got” into any of my copy. Example: Milk just got healthier.

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I remember coming home for my 10 year HS reunion, and my friends asking me what its like to work in advertising, and I told them about just got headlines. “The best Cheerio just got Cheerioerier!” Im not gonna tell you how long ago that was, it was a long time. Just got headlines have persisted in the ad netherlands. Im thrilled to hear people still hate them though. Another rite of passage headline by the way: a “think of it as” headline. As in, a food delivery app or something and youre like, “think of it as a burger on roller skates”

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Milk big health

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It’s not Ashton Kutcher, it’s Kevin Malone!

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“Is now” is the new “just got”

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Milk for dads and grads!

likefunny

Dads milk just got milkier.

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Good for you.

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Please also remove “reinvented”

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Milk just got thicker

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