My account team needs some structure. I’m trying to put together a org chart. Like, this is the digital team, print team, etc…and I want to outline responsibilities for each work stream as oversight, lead, support. Anyone every done anything that that? I’m having a hard time putting my thinking on paper.

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Yes it’s been done a million times at every agency. And also, forgotten a million times the next day. Figure it out though. You’re on the right path. You’ll be making these the rest of your career.

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Yes I could send you 20 of them that were out of date the second after they were shared. Just do the best you can and clearly communicate with your team and then discuss with them and be prepared for it to be an iterative process. Focus more on the ownership each person or role has and less on the hierarchy. I.e. this Account exec is responsible for leading digital initiatives with the client, they own that communication. Stakeholders for their work stream are x, y, z. Sign off and or review needs to happen by z.
Hierarchy just gets messy and unnecessarily frustrating.

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So true, as soon as you put it in writing something changes— either a client leaves, a project gets derailed, a new initiative comes up— either way, it’s important to make sure everyone has a fundamental sense of their area of responsibility and doing this exercise helps with planning for growth opportunities.

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I mean… I’m not sure what else you need beyond what you’ve described? I think you may be overthinking this? In my experience, it’s easiest to start with a simple layout and then elaborate on the details once the basic structure is in place.

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Of course it’s doable, i’ve done it several times for different agencies as a Consultant. However this needs commitments and dedication from top management to really make it work

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