My boss likes to over deliver even on first round presentations. The client clearly said they are fine with one-liner idea description + key visual. I’m doing 20 visuals for one idea alone. How’s that for a Monday?

likefunny
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I feel you. When will CDs realize that it’s their job to narrow down the options for the client? The idea of presenting every thought and design is not only wrong, it demonstrates the agency doesn’t know what’s good and what’s not. Also, by presenting endless comps, the client will tune out after a certain amount of time. Ugh.

likesmart

I’m in the same boat, so just remember to tread lightly, because you’re dealing with what may be a fragile ego. So I’d make it about the client—and how they lose interest in the presentation after too many comps. That is, if you can. Good luck and as much as you can, disconnect his actions with the problem at hand.

Some of the best advice I received from a CD was “focus inward, not outward on the idea”

You don’t need to show every possible medium to see if the idea works. When you do that, it waters down the work and makes a boring presentation.

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If you need that many visuals to convey an idea, there's no idea there. You're working for someone who wastes time on the wrong part of the process. I've been there. The only way to change it is to leave.

ugh. Godspeed to you.

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