My budget is around 1k. I'm thinking of Tag Aquaracer.. do you think it's a good investment? what other brands would you recommend? Oris? Longines? or wait and save up more money for Omega, Bretling?

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A Tag Aquaracer (the newest automatic version in the smaller size) is a decent watch. Tag gets no love here, and I typically steer people away from Tag, but it’s a well built watch that certainly has name recognition. You can almost certainly get it for a discount with a full warranty (or 5 year warranty from Timeless Luxury Watches 😉), but it will never in a million years be considered any kind of “investment”. 99% of Tags don’t hold their value AT ALL. If it sings to you, wear it and enjoy it, but just know that when it comes time to upgrade it’ll be worth about 1/16th of what you paid.

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There are some limited editions that actually hold their value quite well (Topper Zodiac Super Sea Wolf, Hodinkee Oris, etc.). I think if you buy for the right price and the right reason there isn’t really an issue in that price range. It’s almost certainly a “gateway watch” though if you have any interest in watches at all. The reason Tag (and to a large degree Breitling, Hublot and often Rolex) get a bad rap is because non-watch guys buy them without actually caring about the brand’s history and value. They just want to show off their success (or more often, perceived success...). No matter what, don’t buy a fake; that just reflects poorly on one’s moral character (homages are ok in my book, but straight fake is painful poser territory, like all the non-skaters in high school rockin Jnco’s lol). 🛹

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Save up to $1.5-1.7 and get a 2531.80!

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I'll take a different tack and say go with a microbrand if that's your budget (and save some $). There are plenty of legitimately cool ones that are good looking and well built watches. Halios, NTH, Zelos, and Autodromo make some really cool watches. Last time I wore this NTH to play poker the guy next to me who was wearing an RM kept talking about how much he liked it and was floored when I told him it was $650.
Also that Omega from Goldeneye someone else posted is beautiful. They age well IMO, that would be a great buy.

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Define investment. I wouldn’t really say any watch is a good investment.

How strict is that $1k? I’m personally looking at the Oris 65 but that’s gonna be closer to $1.5k. Not sure Oris has a ton under $1k. Also surprised you’re finding Tags under $1k, I’d expect them to bottom out around $250-500 more.

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To the second part of your question, all the watches in the $1000-$2500 price range are pretty similar. It comes down to style, aesthetics, and if you like what the brand represents. You could also get into a Nomos, which is a great watch, or a pre-owned Tudor. Go to a store that sells all sorts of brands and try them on. There’s no substitute for actually putting the exact watch you’re considering on your wrist.

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Check out Stowa watches.

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Oh damn, they actually only have 2 left. If I were to buy it again I’d pay for the inscribed Stowa logo on the case. Mine was a little too barren, which is why I sold it.

I second a used Tudor or going with a vintage Rolex.

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Sinn. Longines legend diver. Zodiac.

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All watches listed here are beautiful watches to wear but nothing close to an investment. The only ‘ ‘investments’ at or below 1k would probably be vintages - like the grand marvel etc.. Even then, it depends on your definition of investment - they may, best case scenario hold their value if properly cared for.

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