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years of experience seems to be a good guide for title. however, i’d only use the new titles for new hires. changing someone’s title after they’re hired can either be great (a promotion) or a kick in the balls/punch in the ovaries.
I’d go Junior/Associate, then just web designer, then senior/lead.
On another note, If you have new roles opening I’d love to jump in. Lots of digital design experience conceptually and practically.
Coach
You don’t need to many titles if you define clear goas for growth, money responsibility and etc are better than titlea
Bowl Leader
Don’t they work on mobile versions of sites as well? “Web” designer seems outdated to me; wouldn’t visual, UI or digital designers be more appropriate?
I recently did this. Made clear distinctions between the titles and duties. I added a level between designer and senior for people on the path to senior, this is mainly for the people who lack the senior experience but have extra responsibilities compared to other designers.
I included the team on covering what duties would be covered by what position. It was about a four month process from the drawing board to making the announcement. There were pay increases for the people who got promotions but I think the recognition meant more than I expected.
Yes