My experience is mainly in organic, but w my new job I’m managing a TON of paid and realizing I don’t have the skills I thought I did 😟 anyone know any good online classes/webinars I could look into?

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Facebook’s Blueprint courses have a lot of modules about media set-up and strategy. That’s a good place to start.

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It’s not social, but during this time I’ve been knocking out a bunch of online courses, like AD1 mentioned. If you’re wondering about measurement/conversion and all that, try Google’s Ad Measurement course. Walks you through setting up campaigns, optimizing etc. much of this is applicable to what we do as social strats, paid or otherwise.

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Define clear goals and ensure the clients are aligned. Set up the bid strats accordingly.

And whatever you do, don't overspend!

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I’m the exact same. If you find anything, please let me know!!

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Lynda learning has some good stuff

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You guys are the best! Thank you for all the recommendations! A bonus of WFH is my ability to google sneakily whenever something comes up on a call that I’m totally lost about :)

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Agree with the Blueprint recommendation. Either way, you’ve made the right move, so many brands are moving away from organic to paid.

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