My friend wants to be a copywriter and while talented, they are fresh out of undergrad w/ a portfolio that could use some padding. They prefer not the portfolio school route bc $$$ - any suggestions?

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Advice for your friend:
1. Identify a shop you want to work at
2. Look at some of the work they've done
3. Reverse engineer the brief
4. Try to suggest a bold new route/s
5. Identify a new problem for a brand of theirs
6. Suggest a new insight/idea for this problem/s
7. Show how you would add more value than someone with more experience/qualifications
8. Write for your life. Wow the person seeing both your thinking and writing with its simplicity, clarity and joy.
Good luck!

likehelpful

Thanks! That is really insightful - I'll pass it along

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Internships

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SVA classes are affordable. (NYC).

Have your friend do some work for non-profits. It’s a great way for them to showcase their passions and their work! And have them take extra care with their “about me” portion fo their portfolio. I’ve 100% brought in junior talent solely because of that section. And for the love of all that is holy, have them enlist the help of an art director to help them with their site.

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