My mission is to hunt down whomever thought that :06’s were a good idea and scream at them, “WHY!?!?”. Then go cry in a corner somewhere.

likefunny
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Would it be possible to take out, as collateral damage, the first person to have suggested that “multiple :06’s should be cheaper and easier to produce than one :30s because they’re shorter”?

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May I join you? Bc I presented 4 options for 1x:06 yesterday and the client had multiple notes on each version.

likefunny

i’ll help you find them

likefunny

They aren’t a good idea. They are a solution to ad blockers. I had a media guy tell me, “they HAVE to watch!” as if that was a good thing. He was very excited. Since they’re likely unskippable, just do whatever your client wants. There is no metric for success.

Somewhere, i have to believe there’s an ice floe with their name on it. In the middle of climate change.

Btw: you want to start the blame game, look no further than Google. Odd, that a publisher with inventory might want to promote shorter units, eh?

You should blame 5 Second Films. They did it so well everyone thought they could

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