My oxymoron of the day - conceptual radio

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Tell that to orson wells, sonnie.

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Listen to the Cannes radio winners out of South Africa over the years.

Yes, most actually ran. When a big chunk of the country doesn’t have a TV, radio becomes a fine craft. The thing that makes or breaks a copywriter’s career

likehelpful

Come on, that’s where we’re supposed to shine. Great radio ads are something to behold.

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Radio is pure concept. No extra bs to distract from the idea like graphics, fancy editing or expensive directors. Look up Mercury Award winners like Real Men of Genius and National Thoroughbred Racing. If you don’t see radio as a big conceptual opportunity, you’re in the wrong business

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Radio is the best thing a writer gets to do. Go listen to some Stan Freberg. You’ll be ok

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The biggest problem with radio ads today is creatives like OP who don’t get what it can be. So many creatives just think of a radio assignment as a stepping stone or a punishment. I miss getting to work on great radio.

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I’ve seen it done. For sex trafficking awareness from a great Mexican copywriter who works in NY now

That’s not an oxymoron. You may simply be a moron.

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