{ "media_type": "text", "post_content": "My salary research leads me to believe an appropriate salary for a Group Strategy Director at a creative agency is $250k - 500k, with the average being $265k. Does that sound right to you? Does the band change for holding company/network agencies vs. indie shops? Would it be reasonable for a first time GSD to ask for $300k?", "post_id": "60f11272b97ae5002491eb67", "reply_count": 16, "vote_count": 2, "bowl_id": "59e83833e19fb20017ed8a9e", "bowl_name": "Salaries" }

My salary research leads me to believe an appropriate salary for a Group Strategy Director at a creative agency is $250k - 500k, with the average being $265k. Does that sound right to you? Does the band change for holding company/network agencies vs. indie shops? Would it be reasonable for a first time GSD to ask for $300k?

like
Posting as :
works at
You are currently posting as works at

That is inaccurate, it is extremely rare for anyone to make more than 500k and if they do it is at a C-Suite level. I recommend using the H1B visa records to double check these since they are verified salaries. Typically in NY is between $220k and $300k at the highest end.

like

I would expect $225-275k max unless you are running a big piece of business ($50mm in revenue), and/or at a large agency ($200mm US revenue), and/or the CEO/client are dying to have you. If you check 2+ of those boxes you could get into $275-325k range though at that level it may start to be more about bonus / stock. Big agencies are really trying to avoid having such expensive folks these days.

like

Idk if anyone in advertising makes 300k mate

likefunny

Agree. Lots of people make over 300k even outside of NYC, LA, etc. I’m also a sr creative and make close to that.

like

To clarify, I’m asking about NYC salaries.

like

$350K at a smaller agency and $500k at a larger. Confirmed this with a recruiter in 2019

like

Nope. $500k is well into CSO money. GSD starts in low $200s and maxes out around $300k. There are rare examples of GSDs earning closer to $400k but that’s only the most senior on the very largest accounts at network agencies. These people would be CSOs anywhere else.

like

What RGA said.

200-250. 300-500 sounds inaccurate

Related Posts

Base, Bonus and RS/RSU for Workday Financials Senior Consultant P4?? 7 YOE here.

like

BONUS SEASON! Now that I have your attention, I’m a Big Law baby. I joined a BL firm in March, so I haven’t lived through year-end bonuses before. Is there a predictable timeline for expecting bonus announcements? Do most firms give a set bonus per class year, or is it traditionally more discretionary? I would imagine that giving each associate a discretionary bonus would be too time-intensive, but what do I know. (Also, any inside scoops?) In the words of Cousin Greg, muchly appreciated.

like

Anyone willing to share non-MBA manager salary levels at your firm? Curious to see what the market is at and whether the grind is worth it.

like

Just curious, how much increase did you get for your salary this year at your company?

like

I'm a C3 in TC resources mi home office is D.C. My salary is under 90k.. and I under paid?

like

Apple Supply Chain Group PM: What compensation should a person expect for IC5? Based in Cupertino, CA?

like

That sinking feeling when you're barely holding pace to make your hours and bonus this quarter, then you're volun-told to take on a big nonbillable firm training project. 😭

likefunny

New tax manager in industry, LCOL. How much should I expect in base + bonus? I’m thinking around 100k base + 10% bonus? Do 110k all in?

like

Any idea what sort of comp to expect for an of counsel role at Littler? Not NY or CA.

like

What is the pwc/ey salary for NYC ITQS manager/senior manager. Do they do mostly compliance work or transaction focused quantitative services?

McKinsey & Company Bain & Company Boston Consulting Group fishes, how much in bonus value do you get if you refer a candidate and she is being hired? Country does not matter unless it is Euro zone. Thanks!

like

I know the bonuses were like 2%, but what about typical EY GPS salary increases for Staff?

like

To all current and former 1st yr associate sell side traders, what do/did you make total comp first year?

like

Anticipating an offer at Director / Sr Director level at NTT Data and wanting to understand the baseline variable bonus % people have been receiving? Are they doing any kind of signing bonuses and how much have folks been receiving?

like

I just lost my job due to covid-19 repercussions and need your help. As an AD making $120-145k on salary, how much should you request to freelance (hrly)? Thanks in advance!

likesmart

New to review process. If you’re promoted, when are you notified and do you learn new salary in that conversation?

like

“What are your salary expectations” “What is your range, I am open to adjusting and my previous salaries while very senior are not relevant to what I’m looking for today.” “So what salary are you looking for.” (Continues into infinity)

likefunny

Received interview for Uber's Strategic Operations Manager (Uber Eats) in Toronto. Can anyone shed light in the interview process and questions for each round? Any idea what the comp is like for this position? Any insight is greatly appreciated, thanks!

like

If I'm juggling two offers with the same base salary what else should I look for to make the decision?

likehelpful

Been offered a job in-house. For a tech brand. Could go from a MW salary to an ACD salary overnight. Marketers are all ex-agency, have big ambitions for the work. They have brand partners so briefs wouldn’t all be for 1 brand. Is it worth it this early on in my career? I’d also get stock options on top of huge salary increase.

like

Additional Posts

Husband Relies on Me for Lunch - I know this is dumb, but before the pandemic, my husband ate lunch at the office and I was generally in charge of dinner. He’s super flexible with buying takeout so I never found it annoying. Since the pandemic began though, my husband has begun relying on me to provide him lunch while WFH. I’m busy during the day, and we have different lunch preference schedules. He does not get how annoying it is to me to have to be in charge of his lunch. Am I in the wrong?

like

Best consulting companies for Healthcare related projects ?

Any suggestions for innovative health care companies in Atlanta, Houston, or New Orleans? Med Tech, Pharma, Provider, or Plan.

Why does every single fucking person stand up in the plane when it gets to the gate. Chill the fuck out. And make your child stop screaming while you're at it. Happy Thursday fishies 🐠😘

like

Does anyone know what the average base comp at Vynamic is at different levels?

like

What are the disadvantages of getting an MBA with only 2 years of work experience at matriculation? (Considering one receives a >50% scholarship)

like

Teachers, how long do you think it would take you to get back into the groove of teaching once all students return to the classroom?

likehelpful

Found an org chart with my position as “eliminate” I am the only one in my dept highlighted. I am in house. The new org chart does not say this. Should I bring it up or just wait to collect unemployment?

like

Industry fish. When does being a generalist make sense vs. a specialist? I like playing the generalist role but it seems like I may lose out financially?

like

Currently work at AWS in Business Intelligence and am looking to transfer into Product Management. Looking at MBB eventually. In my experience, most people from MBB have FAANG as their exit op. Why?

like

Age 35, salary is $160K but due to poor financial planning/management in my 20s, I have not been able to save as much as I maybe should have by now. $52K in liquid cash, $54K in 401K+IRA, $30K in pension - that’s it. Any advice from folks who may have been in a similar situation and got in better shape financially from here on?

likehelpful

Quick question. Any Fish from FinTech companies (Stripe Square etc) who have opening in AI/ML (Artificial Intelligence / Machine Learning)? Any insights from the inside?

like

Dears, Just want to check how is Wipro with HSBC project in terms of work life balance and culture?

like

Any paralegals and/or legal assistants that may be interested in 10-15 hours of freelance work over the next couple weeks? I’m an employment attorney and HR consultant with my own virtual practice and I am in need of temporary support over the next few weeks.

like

I’m taking the next two weeks off and really want to spend the time improving my looks for myself. Like everyone else this year has been tough and I completely stopped just about all beauty/health self care. What are some things you love to do to improve your appearance for yourself? So far I have: 2adays while trying new types of workouts, teeth whitening, at home hair treatments, mani/pedis!

like

Is anyone at Guidehouse willing to give me a referral?

likefunny

Any mid-level copywriters looking for work? We had another writer leave and are looking to fill the position. It's a small shop with incredible creative leadership and fun food accounts. Trust me, you’ll get a lot of opportunities and have a blast. PM a link to your book and I'll tell you more.

like
like

Best consulting firms in Houston for Healthcare?

like

My mood on this Sunday night… anyone else?

Post Photo
likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal