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My tech client wants a “Think Different” type of manifesto ad that will run for a year and magically increase their diversity hires while publicly making them look like (cont’d)

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Clearly the client doesn’t want anything original, or even to produce it. This has all the hallmarks of an internal client discussion that won’t go anywhere


...a more inclusive place to work. They are tacking this ask onto a much smaller in-process project as a deliverable. We have been generously gifted an extra 16 hours of creative time to bill for it. It doesn’t even have its own brief. I can’t decide if i want to laugh or cry.


Talk to cd or acct director and call bs on it and ask for...no...tell them you need more time to be somewhat original and ensure this doesn’t backfire bc of lack of effort put forth.


Manifestos are the best! But you deserve time to actually create this beauty :)

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