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In EY GDS Are Counsellor and Manager Same ?
Future travel projects...
Is the MBB Sponsored MBA worth it?
Hi I’m going to be working full-time at an MBB soon and have been thinking about pursuing an MBA in ~3 years. If I can continue receiving promotions, is the opportunity cost worth it? Is it better to leave MBB after those 2-3 into an industry role? Also, is it too ambitious to say I want to earn $1MM/YR? Would exiting to industry be a faster way to do it than consulting? Thanks
McKinsey & Company Bain & Company Boston Consulting Group
Anyone out there who left PA for CFGI? Thoughts?
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Quick, guess which NYC agency this is?!
Communication Design could be interesting for you.
Also, being a client-side designer or Marketing Manager at places like Monday, headspace, Adobe, etc. where the business (tech) is about helping people.
Pentagram would be an absolute dream, but so say a million other designers; I'm not gonna get a job there. Somewhere like IDEO is interesting to me cause of the heavy research and unique output, but again those roles are in super high demand.
Coach
In-house UX/UI design for a brand you love and respect their values.
You never know what clients you get at an agency so can’t really avoid bad companies. If you go in-house you can ensure it won’t be a “bad”/crappy company. I like what Copywriter 1 said above about a service driven company.
Coach
Fair! Totally understand. Otherwise I feel like creative roles and going in-house equates to marketing :/
So you want to solve problems with design and art direction as your method with which to do so, but you don't want to do UX? Give an example of how this would work and maybe the hive mind can better advise you.
I’m not saying UX is the only answer. I was trying to understand what your idea of how your *craft* would look like in this scenario.
First off, I disagree with your characterization of UX. The more senior UX people I work with are most definitely solving more fundamental problems for people. But their craft does involve UI decisions. I suspect you’ll find more satisfaction as you progress in your career and you get closer to the initial strategy of the work, which is what I’m hearing from your response is what you’ll like. That said, art directors as a whole (there are plenty of exceptions), aren’t looked to for that core strategy development.
There are a few areas of specialty that will get you involved with solving the core user problem and defining the work, as it’s not solved by one discipline, it’s usually a team of higher level specialists. One, yes, can be a UX designer but they are tied, executionally, to UI. The other is content design/strategy. This is what I do and I’m most often solving the types of problems you describe. My outputs can vary quite a bit. But I am often pulling together consumer strategy, business goals, analytics, tech and SEO to help define a communication strategy and content recommendations. My work starts with the problem and the solution can help inform the channel and tactic, but it can get as granular and executional as any other craft. Lastly, if you’re really super interested in understanding the consumer and defining the knowledge base upon which all the work will be built and don’t particularly care about the execution, you get into brand planning. Now there are some ACD level ADs that are really strategic that do help define the strategy but it depends on the company culture, the work, and the person.
There a lots of ways to solve consumer problems, but what you want from your career will be informed by how you see your craft shaping up. Good luck!