Need advice. I was brought onto a program to guide a huge transformational change + to shape the msging. It’s been landing flat with execs + leaders don’t understand the program / think it’s too overwhelming. The challenge is, one of the leads who created the offering + has been on the program from day 1 / has executed this program before won’t give up control, questions anything new created, + continues to revert back to old slides bc they were “approved”. Help! How would you handle to get thru

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Drop all the consulting jargon and give ROI in terms they understand

If you can’t articulate the benefits in a clear and concise way, it’s going to be very difficult to convince anyone. The “lead” who doesn’t want to give up control is a separate problem to be solved. You need to understand what this program provides to such an extent that you can own it and make it yours. I get that you can’t provide all the details but it’s hard to comment without them.

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