Need advice. I’m a super senior content EP at a well known agency in the U.S., where I’ve been for quite some time. Checked out http://Glassdoor.com, and I make at the high end of the ranges for similar agencies. In the past year I’ve also taken on additional responsibilities (outside of traditional EP duties) that have doubled my workload and raised my profile quite a bit. How should I go about brining up a sizable salary bump (some creatives and even planning peeps earn more with much less responsibility)?
I wouldn’t compare to a planners or creative. Each department has different salary ranges. But if you’re doing more than most of your peers, bring up a potential salary bump by comparing job descriptions vs the extra value you bring
Pro
Agree with others that you can’t compare your salary to different departments. Creatives don’t get paid the big bucks for responsibility. Except in the highest ranking roles, but even then it’s not what got them there.
Aside from a Creative’s working hours being basically unlimited, they are paid for their unique talent. Imagine comparing your salary to an actor based on their level of responsibility on set.
How good are you at your job, do people love working with you and could you be easily replaced? These are the topics you should bring up when asking for a raise.
Curious what the additional responsibilities include? Is it management, staffing, scoping, sales? Do you have a HOP? Are you acting as HOP, or Associate HOP? You could outline the responsibilities you’ve taken on and use that to try and negotiate a new title/salary since it sounds like you’re outgrowing the EP title/salary. Alternatively, depending on the experience you’ve gotten, look for another (HOP?) role elsewhere and use the offer for leverage, if you want to stay at your current agency.