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Spent 4+ years as CMO of startup company. It was an incredible learning experience but also a very difficult uphill battle trying to steer the owners and the company in the right direction. I’ve just exited the company as of 11/18. The owners expected to storm the marketplace and emerge as a number one brand at only 6 years old without putting in the work.Company had a very hard time understanding the concept of a unique value proposition. Hoping to find a new remote (full time) position ASAP
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Google Kellogg consulting case book
Numerous pdfs with mba case studies floating about the internet. Probably a good place to start.