Need some help with a Facebook leadgen always on campaign. I generate +- 7000 leads pm but the quality of leads arent great. What are your tried and tested methods to up lead quality?

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How are you defining lead quality?

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May I ask what the target is and/or type of product as that would help with ideas.

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Is it Quick low consideration consumer insurance Like car, tied to purchase or narrow time frame? If not, why not put them into a nurture stream before passing to call center.

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How are you filtering lowest quality sign ups???

So its insurance industry with a fairly broad target audiemce. We are running leadads. Quality is measured by feedback from call centre on sales conversion.

We have tinkered with target before but then we usually see HUGE drops in lead volumes. I need to find a happy medium between lead volume and sales conversion.

Retargeting? Lookalikes?

Retargeting I am not allowed to do and look alikes already set up

Ok but what about data filtering layers???

What do you mean with data filtering layers?

Leads = emails, and appended data???

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