Network Clearance – what’s your experience?

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Network clearance should start the minute the client green lights the spot for production. You don’t want to wait until AFTER the shoot to find out there are issues.

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Always book talent 25 and over for any alcohol that will be seen in the ad and get proof of DOB. Know the rules for showing alcohol in spots, how full glasses should be, holding the drink vs on the table next to talent, each country has different rules and you may find yourself fixing it in post which trust me you do not want to do.. When you have children near water you must have a “parent” visible supervising them in the scene.. so many more but those are the ones that have bitten me in the ass over the years, expensive lessons…

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I worked on McDonalds for several years and we always had to have a least a “parental shoulder” visible when the kids were in a McD store.

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Send scripts and boards in ahead of time while cutting the spot.

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We use SpeedMedia, they’re great and will generate clearance reports for you summarizing feedback from each network. Do clearance at script, rough cut and final stages

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Get familiar with the network guidelines as well to make yourself more knowledgeable/valuable. For example, check out rules for advertising to kids, needs for shooting with animals (animal wrangler affidavits), needs if you’re doing something that could be dangerous (helmets, seat belts, supers). And always always make sure any claims can be substantiated before you even start production.

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Talk to your business affairs, early and often, and if you’re at a crap shop with no BA talk to whomever is trafficking.

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I worked with ER recently and they were great.

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Agree with 👆Don’t wait till the spot is cut.. it can take up to 2 weeks and that is without any changes so you need to plan for it in your schedule

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I prefer MediaVu but some people like MediaQurator. I don’t think you can go wrong using either though to network clearance.

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I work with ER. Pretty fast turnaround with them.

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