New business pitches... Sure you can code and know the ins and outs of measurement capabilities in the marketplace. But none of that prepares you for building a deck, the (almost last) 5 or so slides of which are yours to win the company an additional $100M+ in billings for the next 5 years.

#NoPresh

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AlphaCon wisdom

And that’s why you need to involve in-house marketing teams and have in-house creatives who can help you structure a compelling and consistent story for your capabilities and USPs to stand out in the crowd. 🤷🏼‍♀️ Just saying. Be the expert for data, measurement, etc. But allow the experts in marketing, creative, and pitching to have a say in the pitches presented … and you’ll likely increase your pitch win/loss ratio in a direction your c-suite prefers.

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