{ "media_type": "text", "post_content": "new Heineken ad \"when you drink, never drive.\" had zero clue where u were going with the vid until the end, but great job team.", "post_id": "5a0253c2e783da00119f8c48", "reply_count": 2, "vote_count": 5, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

new Heineken ad "when you drink, never drive." had zero clue where u were going with the vid until the end, but great job team.

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beer and liquor brands have to spend 20% of their budget on 'responsible drinking' ads, which is likely the impetus for that spot. that said, agreed, well done.

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Yeah, I like the anti-sale tactic. “When you drive, (never consume our product)” It’s a great way to earn trust.

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