New job, first week. Asked to blow out an existing idea into scripts. IMO, the idea is pretty flat, but it’s already sold in. Do I try to improve the idea?Or hold my tongue until I get my own brief?

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Posting as :
works at
You are currently posting as works at

Do both. Write what they asked for. But also bring something that improves upon it as a bonus.

likehelpful

Both. But focus on what’s sold first, that’s the priority. Only after you can add your POV & the alternate way you’d solve it.

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👍🏻 the best work doesn’t always win but getting along with others does.

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Of course you improve the idea. That’s our job as creatives. Always push the idea to be bigger, better. Just keep it within strategy and what the client bought into.

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I don't think you know what idea means in this context

likefunnyhelpful

Easier to tame a wild idea than invigorate a dull one...

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Write what they ask and then write to improve it. Bring both to the table.

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Exactly. Here’s what you asked me for and here’s some suggestions to the script because I had some extra time.

both.

show you can do what was asked.
but then take the opportunity to add to it, twist it, etc.

maybe try and ask questions to account team or other creatives about what was tried or presented already so you're not wasting time doing something the client already killed.

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As Gerry Graf says... don't do what you're told, do what you think is right

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I'd rather go down doing what I believe in.

Just blow out the scripts. If it’s already sold in then they’ll just be annoyed with you for trying to change it.

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If you have a strong solve and strong POV, always present it. If they want you to water it down, let them ask you for it.

Also not what changing the idea is

Why don’t you ask the CD? Hello! chance to get started on a good relationship. If you come to them with stuff not following what they approved you could get dinged for spending billable hours on your idea (not approved) and disregarding the need at hand. Don’t worry, you’ll get your chance to impress people.

that’s an additional good point. If per the Ops Project Managers the job is scoped lean, you’d be squandering scoped hours against unapproved concepts. If this is the case & u want to go the extra mile, do it on your own time. If the job has decent scope, bill for time doing your alternate ideas. You can share the conceptual idea with your CD/ECD & see if they get excited.

Just order nachos and drink a beer

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