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calling agencies 'shops' really annoys me for some reason.....
but ya the silly jargon is a bit much. We make things people actively avoid. rattling off super niche, fabricated terms to come off as cool is so the opposite of cool lol.
Preach
You haven’t lived until you’ve heard someone have to present a dreck that identifies multiple “north stars”. Truly breathtaking stuff
I’ve seen North Star in strat decks for 20+ years, so wouldn’t really call that new, but agree it is hate-worthy
Anyone that uses the word “intentional.” It wasn’t by accident, it was “intentional.” No shit.
Feel like double click and unpack happened around the same time.
Not new but “evergreen” makes me mental.
Using X instead of an ampersand or +.
Pro
Always read this as “crossed with” 🤷♂️
The word ‘ownable’ triggers me for some reason.
New lingo?
Rising Star
New to me! Go figure
I’m gonna go with everyone who says let’s “flush it out” instead of “flesh it out.” Drives me BATTY.
Flush it out is what happens to the rejected campaigns…
These have been around for ages my homie
North Star = 😖😖😖😖😖🤬
Aligned, gut check, circle back, brain dump, pie in the sky
Not all new but don’t understand why we can’t talk like normal people
“Authentic” ugh!
Talent to task
But what if you really need to double-click on a North Star in order to align on an authentic way forward that synergizes executions with all of the capabilities in your shop?
Using brackets instead of parentheses. They each have different functions in text.
“I didn’t have _____ on my bingo card this year.” is some chewed up, flavorless gum in a glass of lukewarm tap water, at this point.
flywheel
“I need to know the solve for this ask”.
No, you need a solution to the request they asked you for. Stop turning every verb into a noun.