New to luxury watches and looking for a first causal wear luxury watch purchase below $2K with a recognized brand name. Any suggestions?

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Seiko :) lots of nice luxury models in the 1-2k range. SPB143, SPB187, SARX055/057, SARA015... lots to choose from, in both sport and dress configurations.

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Longines do some classy, classic looking watches in that range if you want a brand you can afford new.

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Check out the second pinned post. It’s a good breakdown by price bracket.

Best “name recognition” would be a Tag.

Best “idea” is to save another $1500 and snag a Tudor BB58.

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Do not get a Tag

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Bad marketing and lots of dishonesty about their movements being “in house”. It just simply isn’t worth the money for what you actually get.

Check out Nomos, not everyone’s cup of tea but you can get an in house movement for a decent price. You won’t be paying for marketing, and it’ll get approving nods from watch enthusiasts

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A preowned omega, might even be able to a new one from a grey market dealer for around 2500.

A few hundred more could get you to a Tudor if that’s recognized enough for you.

Sinn. Someone posted a 556i here earlier today, great sport watch that can be had in the $1,200 range. The 104 is also very popular, think you can grab that around $2k.
Nomos is really cool for dressier options in that price point.
Oris. Super value dive watches, plus the big crown pointer date and some of the artelier dress watches, eg James Morrison academy of music, are very nice.

Honestly there is nothing with a name brand worth under $2k. Sure you can get a Tag Heuer Carrera Calibre 5 or Aquaracer off Jomashop, but these watches are super overpriced for what they are, even at Jomashop prices. I say this as someone who was in a similar situation in the last 2 years. Bring the budget up to $5000, and get an Omega Seamaster, Speedmaster, or Aqua Terra (you can regularly get 20%, even 25% off Omegas if you make ADs an offer). There’s also the new Tag Heuer Carrera 42/44 with a real in house movement, I’m not sure what the street price for those is (you can also get Tags are a discount off MSRP), probably between 3-4k.

The “mid tier” market is the worst market. Under $1000 you have a lot of great quartz watches that do an excellent job of telling time and being sturdy. Over $4000 you have real luxury pieces with in house movements and excellent build quality. Between those two points is a bunch of micro brands no one knows (who also use off the shelf parts) and a bunch of name brands who are selling overpriced garbo

“Add another 150% to your budget” is not good advice. Of course a $2K watch from a name brand will be a compromise and worse than the $5K watches

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Longines

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