Niche to mainstream

Any examples of companies who deliberately focused on their smaller niche market for an extended period of time before expanding to a broader mainstream audience? Bonus points for articles that unpack what informed the decision and/or timing for when to flip the switch. Thanks in advance!

Whole Foods, Reddit, Pinterest, Etsy were the first that came to mind but haven't found the right research yet

Has anyone heard of a retention bonus with a clawback period of 3 years? Like you get paid in 3 installments but you have to pay back 100 percent of the money if you work a day less than 3 years?

How much % raise I can ask considering 601-602 promotion in CCB. Also what will be the bonus?

Do firms generally pro-rate billable hours required for a bonus if you take parental leave? Or does it completely depend on the firm?

What is an acceptable bonus range for a PE sales associate in the NYC metro area?

Do you get a signing bonus as a lateral hire? If so, ballpark estimate for someone with ~1 YOE

QE Chicago — what’s the signing bonus for juniors?

Can we just have a new channel for the repetition of “something small happened to me, can I get points”.
It’s generally pretty obvious if your being petty nuisance or genuinely put out so stop asking

What are the salary components SAP Labs offers?
I heard only Fixed Pay+Stocks. Is it true?
Isn't there any Variable Pay+Joining Bonus?

When is bonus paid out in FIL ? What percentage of your total variable pay can you avail ?

How to start a comp review and bonus compensation if you joined Accenture last month? Any tips?

Does the stub bonus after A2A promote have any variability? I know BAML hasn’t announced yet so looking at past examples

Does anyone know how much are third year (2018) associates paid at Nelson Mullins in Miami/Ft Lauderdale? What about Akerman?

Any info on base and bonus is greatly appreciated. I have a really important decision to make. Thank you!

If a person joined Deloitte India in mid June..Will they be eligible for performance bonus this year or it will be next year?

How much pwc can offer with 7.2 YOE. RYOE- 6.5 yrs. pkg 9 lacs. How much can I ask for the hike? And joining bonus pwc is offering?

Happy Chinese New Years everyone! Wish y’all get loads of bonus.

End of month: “Next month I should really enter my time as I go.” Beginning of next month “Eh, too lazy.”

Hi All,

I am eyeing on a job in Accenture can anyone provide me referral please. I am looking out for a job in this firm since long time.

Thanks in Advance.

Hey Everyone! Currently looking for a position as a training specialist, recruiting, HR ; or anywhere in that realm. Anyone have any leads ?

Has anyone from EY been notified by EY Law that their petition has been filed with USCIS? I got the H1B selection notification 3 weeks ago and haven’t heard from EY Law since.

That song, “I want to make love right now (Na Na Na)”, by Akon is stuck in my head. Idk why. 🤔

I buy things I don’t need and don’t know how to fix it. I always blamed it on “drunk buying” but I’ve been sober for 355 days and it persists. I know I buy things in an effort to fill a void and try to feel something so I buy “things” but it doesn’t help and I know it. Any thoughts or suggestions?

Hi need likes for chat..

What is the process of getting ID card. I have already sent employee ID and Date of joining on mentioned mail ID which HR gave.
And I have recieved SMS also for laptop. We cant pic up laptop without ID card ?

Partners - how much time do you spend thinking about your associates? Like do you ever talk to your friends or family about your associates (good or bad)? When an associate messes up do you talk to other partners about it?

What are everyone's thoughts on executive MBA vs. traditional MBA? I'm currently pursuing a traditional MBA but sometimes I wonder what could've been 😅

Anybody working with HudsonMX? What's their business model?

Started in a deployment role today...no prior experience...managing the deployment plan...go-live soon...help!?

How much do brands pay for a logo to appear on a football field or as part of the clock/score ticker on the bottom of the screen? Does anyone have any idea of price ranges?

Any advice on how to create a killer competitor comparison? I need to compare healthcare staffing companies—market growth, messaging, etc.?

Are Strategists are the most judgmental group of people in an agency?

Due to the scarcity of products during the pandemic, most people are having to buy brands they normally wouldn’t. How do you think this will change branding and advertising? Has this opened the door to more brand exploration by consumers?

Any thoughts on VCCP NY from a strategy perspective?

Have you moved from agency to client side as a strategist? What’s your experience been like? Tips for making the shift for the first time? I am done with agencies.

Why are clients afraid of big ideas?

Any recommandations on things to learn when you're in stratrgy but looking to transition to innovation agencies like ideo, lunar, frog or nurun?

What PR agencies have a good strategy team?

I used to work at Edelman and don’t miss the dynamics… wondering if other shops have done a better job with their strategy function.

After many years as a strategist in creative agencies I am wanting to leave to work client side. Has anyone done this/tried to do this/can connect me with people who have? Looking for advice!

Now that CX seems to be in every agency, what will be the next big thing?

Does anyone have subreddits they like to peruse for potential insights? Would love any and all suggestions. Thanks fishies.

Any good strategists to follow on Twitter or LinkedIn who don’t post jargon and trash opinions?

Hi all, I’m trying to up my business strategy game. Love it but feel I miss more background. Any courses to recommend?

What do you look for in a strong recommendation letter from previous employer/colleagues? Planning on transitioning into strategy and getting some rec letters from folks I’ve worked with in Account Management. Would love to share some thought-starters with them

Looking for recommendations to generally upskill my Strategy work (or learn from scratch) — be it courses, classes, books, podcasts, people to follow.

For context, I’m a freelance Social Media Manager/Strategist and I came into Ad world via Startups. Throwing myself into learning on the job with more Strategy gigs - but I still don’t feel like I quite know the lingo or best practices or theories.

Any senior strategists out there looking for a new role on a great spirits client?

What are some non-industry books that have made you a better strategist? Or even genres that you tend to favor to expand your thinking?

How does one find great insights on European and Australian consumers? 🤔 I’m in U.S. and my education and background has only been U.S. based. Working with a global company that is exploring a go to market and repositioning in those countries. Getting insights on their customer segments would be great but I feel so lost and overwhelmed.