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Nike had Kap on payroll the whole time?? 👀👀 can't wait for their Superbowl spot.

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@GSD1 - yeah, Nike definitely put him up to doing something that has effectively ended his career, just so they could wheel him out a couple of years later as the face of a relaunched ‘Just Do It’ campaign.

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That is incredible. Good for him and good for them. I got goosebumps just from the headline "Colin Kaepernick becomes the face of Nike's just do it." Supporting truth to power while giving renewed meaning to an iconic idea for the times we live in. I love everything about what this could/probably will be.

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Terrifies me to think that GSD1 can be any one of our GSDs

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likeupliftingfunny
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@Ogilvy - it's advertising so some part of it will ALWAYS feel disingenuous, especially to those of us who know how the sausage gets made. That said, this is a prime example of how to use the power of mass marketing for good and not evil. They're taking a clear side and drawing a line in the sand. Clear actions to align themselves with the cause would do even more but they have to start somewhere and this is a helluva solid start.

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I'm going to give you the benefit of doubt and say your brain is just enjoying Labor Day.

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CW1 I am absolutely with you. I think this is one of the most brilliant marketing moves of the last few years and it’s they did it all with a freaking print. While Kaepernick is polarizing, Nike’s core demo is largely in the camp of people who support him and feel his black listing from the league is wrong. Pairing his story with Just Do It is just fucking phenomenal

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Who cares what those people think?

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Word. Those that still claim “kneeling is disrespecting the military” will say Kaps actions were just a marketing tactic. Poor, uneducated souls.

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And Air Monarchs are $50, I think. Wake me up if we see someone burning some LeBrons or anything Flyknit

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This is SO smart

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If they kept him on the whole time, what a good investment. I think. We still don’t know if it’ll pay off. Nike still makes a LOT of their products abroad, so they’re an easy target for Trump if he decides to take on this battle

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Doesn’t this feel disingenuous? Nike had so many senior leaders leave this year due to harassment. I love the idea, but am worried they’re just capitalizing on the fact that standing up against systematic oppression and social injustice instead of believing and fighting for equality.

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Whatever the behind-the-scenes, getting a guy who wears shirts emblazoned with the images of communist icons to essentially become the face of one of the most attacked capitalist companies is genius.

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Don’t know what to think about this. Did they put him up to the kneeling? Is that what people are aaying?

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likefunny
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I’m guessing this was a calculated risk. Let’s see how the market reacts to the news.

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This (think he meant isn't the minority):

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Ahhh air monarchs are a sneaker—I totally misunderstood that quote but I guess I understood the same message. 🤷‍♂️

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