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Nike stunt on Mount Olympus. I'm thinking the world is better off without us branding mountain tops.

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They took it down after their video and put it in the player’s hometown. Didn’t “brand” the mountaintop. They recognized it as its traditional place as home of the gods to honor a modern Greek god. Super dope idea and execution.

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Is that a stunt? Just seems like a very cool, simple spot. And I’m usually a totally cynical, jaded d-bag.

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It’s got heart in the right place, it’s fun, and it got a production team a nice trip to Greece. What’s not to like? Now, if you want to rage against the machine, let’s talk about the way that professional athletics, shoe companies, fans, and the whole damned world have conspired to turn sports into a metaphor for life—in the process turning “game” and “play” into life and death. You want to be upset or snarky go there. Meanwhile, I wish they’d hired me to go to Greece too.

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Sports are a metaphor for life. A corporate logo on the top of a world heritage mountaintop in order to garner a few likes to sell a few sneakers is at best, cheese AF, at worst tasteless. But hey. Someone got to go to Greece right?

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I dont, uh...I dont know what this is. Is there a link? (Cant promise Ill look, just the headlines for stunts tend to roll my eyes back)

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https://m.youtube.com/watch?v=d42Mjtalv70

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