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Normal for a firm to interview & recruit for specific service offering, like Operations, and then switch you to something like IT Implementation without say? What to do about staffing switch tactic?

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It happens, usually at entry level based on demand for the services. The employer is better off committing to a general field (e.g., “IT Consulting”) during recruiting to give them this flexibility. Your options are basically to network your way into what you want, give a shot at where you wound up (you might actually like it), or quit and find it elsewhere. It depends on how much you otherwise like your current company. Note that occasionally people at lower levels may get force transferred after joining if their practice overhired and another that can use their skills needs more at their level. This usually avoids a layoff.

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