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So you're trying to get a number result instead of a string(text)? Don't wrap the numbers in quotes, it assumes those values are strings and not number.
Is Monthly_Users column in a number format? That would have to be converted to a number first before running math operations on it.
Multiply by 1
So in excel you wouldn't use if here, you'd use a sorted lookup table. You can also replace your if formula with ifs() to get out of the business of repeating if().