Nothing makes me more cynical than seeing how many lions went to non-profit clients this year.

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Not for profit clients are way more likely to do something worthwhile. I’m not surprised.

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The cause is worthwhile, yes. But we work in advertising, not charity.

The advertising work itself is good because, let’s be honest, clients can’t butcher an idea or execution to death when it’s free…

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In Canada Rethink won on Molson, IKEA and Heinz. And Ogilvy won two Grand Prix on Dove. There’s hope. Definitely have much more respect for the winners that win with real brands.

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I mean its good PR for the brand tho, no? Potential for revenue

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Awards go to non-profits so young people stay motivated by thinking their efforts in advertising are helping the world when they’re actually accelerating it’s destruction.

We see a Titanium winner and feel good on Sunday, then go back to pushing predatory short-term loans on disenfranchised communities on Monday. Rinse and repeat.

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I really don’t hate my job at all lol. I’m just not buying this idea that advertising is saving the world. There’s a dark side to nearly every big corporate product we push. You either see it for what it is or don’t. Do whatever helps you sleep at night.

Are you saying more lions went to non profits than "real" clients?
Or just too many to non profits?

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I haven't paid too much attention to this year's winners. But I'm with you. I wish we did better ads for "real" clients, like we do for the non profits.

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You do you. Find your fulfillment at a shop that lets you do the work you want to.

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