Now that I’m a CD I can officially say telling a copywriter to “make it funnier” is bullshit and not Direction in any way which is in our job description. Give specific notes.

likeuplifting
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Make it funnier —-> Make it irreverent humor, make it wittier/sophisticated/aspirational like Mad Men, make it goofier; make it upbeat like the good place, make it more self-deprecating, make it more acerbic - for many years I was told “make it funnier” and when I’d ask for more specifics I was met with disdain. Funny is vague. Creative Director means you are there to give the creative a clear and solid DiRreCTion. Juniors don’t leave their office confused - if you need clarity ask for it.

likeupliftinghelpful

need an acd cw? I value feedback so much such as this.

like

I freelance now but otherwise I would’ve loved to hire you. A lot of times the CD doesn’t know what they want and they put it on you only to change it to their joke later and that is not cool. Humor is different for everyone- which is why we have Jim Jeffries, Larry David, and yes even some people find Tosh funny. It always threw me back then when they’d be like “ I dunno make it funnier....I dunno” I wanted to be like yeah fool you DON’T know why are you a CD?!

Can you be my CD ✨

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