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Unilever has like 10000 brands. They aren’t all at Ogilvy. And even with the brands that are at Ogilvy, those brands are split up a few places depending on what type of creative it is (like I think influencer content falls under Edelman). I’m not shocked Ogilvy wasn’t fighting to do a fake award show with influencers for vegans on Tik Tok…. I’m more shocked anyone felt it should be in strategy….

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I know Dove and Hellmann’s might have only one or two projects a year. Some years there are no brand projects at all. And I’ve seen 3 campaigns on these brands in the last year out of Edelman and none out of Ogilvy… so that’s significant.

Are you specifically talking about Dove Men+Care product ads being awful? It’s the only other Unilever brand Ogilvy has here. I’ve heard bad things about the international people.

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