Ok so found that an employee was getting family posts added into a large multi-national clients IG social channel stories. Family IG was a real estate account where they added in a client product to a photo etc etc. my question is I feel like this is a no brainer “no no”. No matter the situation as a steward of the clients social strategy and channels you don’t promote employee or family business there. Am I wrong? Seems like also something that should be easily understood.

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Unless the client noticed the content as being significantly less relevant or lower quality than their other UGC, I’d just pull the guilty party aside and tell them to stop or you’ll report them. If client noticed, then I’d make it a whole ~thing~

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You’re not wrong, but what was the value of the UGC effort? Visibility only? Is the clients’ integrity at stake with this? Or just an engagement tactic?

Either way, I see the dilemma. Even if it was just for clout, they’ve got a business they’re promoting and not just a cousin’s personal profile, so feels inherently unethical.

These profiles need some vetting. Typically, I’d never use a business account in any UGC campaign for this exact reason. So maybe the strat needed some guardrails?

Really the team needed some guardrails more than anything. A bit like the Wild West in that group.

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